14 Types of customers according to their behavior
Understanding different types of customers is key to creating more effective marketing and sales strategies. Every customer has different behaviors, needs, and […]
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Tools for Benchmarking in Digital Marketing
Develop an action plan Implement improvements : Once you’ve identified areas for improvement, develop a concrete plan to implement the best
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Steps to implement a successful Benchmarking
Implementing a successful benchmarking process requires a structured and well-planned approach. Below we explain the key steps to carry it out:
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Benefits of Benchmarking for companies
Functional Benchmarking This type of benchmarking focuses on analyzing and comparing processes or practices of companies . That do
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Benchmarking. What it is, types and how to do it
In a highly competitive digital environment, benchmarking has become a key tool for companies seeking to improve their performance. This strategic comparison process
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Google Merchant Center is the platform
In a further attempt to improve the user experience and streamline some processes in campaign creation, Google has decided to
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Say hello to “Rufus,” Amazon’s new AI-powered shopping assistant
Amazon’s platform developed a new virtual assistant to make the shopping experience more user-friendly. Amazon is one of the most
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Meta launches overlay ads on Instagram reels
The App Store design change puts ads front and center to increase advertisers’ sales opportunities. Apple is one of the
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What is the AdMob update?
Ads in dynamic content will be replaced by ads in private communications, which prohibits ads on screens focused on private communication, including
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Goodbye to Netflix’s ad-free plans?
One of the most popular streaming platforms in the world is planning to change its business model to give greater
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When an advertiser or manager opts
Google Ads users have a feature that will allow them to improve visual assets to make ads more attractive to
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What is the Perplexity Publisher Program?
The AI-powered search engine has announced that it is developing a revenue-sharing program. As we had informed you in our
