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Website usability in line with B2B criteria

Large images, powerful texts and an emotional impact increasingly dominate B2B websites. Website usability aims to align the website with […]

Typography is the basis of a memorable identity and individuality. It ensures strong differentiation from the competition and a uniform

B2B companies are constantly opening up new markets and striving for innovation. Given the flood of information on the Internet,

Even after the initial hype has died down, social media marketing still often has to contend with the prejudice that

Exciting content is the key to successful lead generation. Only when this content is available will a user show a

For almost every B2B company, lead generation is one of the most important marketing goals. However, only about 31% see

The analysis by the German media monitoring agency from 2012 shows an increase in published social media guidelines are on

Social media guidelines are on trend: More and more companies are recognizing the importance of regulated use of the social

The perception of websites and emails is strongly influenced by the type of design (layout, structure, colors, typography, images, etc.).

Online communication plays a key role for B2B decision-makers. The next generation of B2B decision-makers, the digital natives, Online marketing

What is beautiful is what pleases – in B2B online communication, what is experienced as functional and structured is particularly

Beauty goes hand in hand with structure, order and practicality. B2B online communication must therefore also be geared towards the