Anyone who has or is thinking of creating a website has to think about SEO these days, that’s a

fact. Search engine positioning is what determines the success or failure of ecommerce, blog and many

other strategies.

For this reason, Lazy Loading is a concept that you should know in order to optimize the performance

of your site and, in this way, design a truly differentiated user experience .

At the same time, you make software resources more efficient , a practice that Google’s

algorithm undoubtedly takes into account when positioning in the SERPs.

Now, if your main objective is to improve the performance of your website , lazy loading is an

essential element in your SEO and Marketing strategy!

Want to know what we’re talking about? Keep reading!

What is Lazy Loading?

Lazy Loading is the action of special database delaying or “slowing down” the loading of the website

and its component objects until they are actually required by the user’s visiting behavior.

That is, a website will only load the elements that are displayed on the screen and when the visitor

scrolls up or down the content at that precise moment, the objects that correspond to that space will

be loaded.

If a website has an image that the user has to scroll or drag to the bottom to see, with Lazy Loading

you can introduce a placeholder to load it only when the person reaches its location.

This practice results in an increase in website performance and savings in the use of resources to

operate. This greatly favors SEO and UX , two factors that go hand in hand in terms of obtaining

constant traffic and, of course, generating business on the Internet.

Lazy Loading vs Eager Loading

Since we are discussing the concept does ppc have a positive impact on seo? of Lazy Loading, it is

necessary to mention that there is another way in which this process of loading and displaying website

content is carried out, called Eager Loading .

The big difference with Lazy Loading is that Eager Loading loads or initializes all the resources of the

web as soon as the code is executed.

Which requires preloading entities from various resources, allowing certain elements to be displayed

at the time of a user action, without necessarily having it in their perspective.

Unlike Lazy Loading, Eager Loading offers the possibility of loading resources in the background, that

is, in order to improve the delivered experience and offer the user a truly fluid journey that meets

expectations.

How does Lazy Loading impact SEO? learn-what-this-web

Now, if we look at the practical angola latest email list consequences and in terms of optimization and

positioning of the website according to SEO, it is worth stopping to specify those items in which Lazy

Loading can make a difference and generate benefits, for example: a Content Marketing strategy .

It is important to clarify that depending on the use of lazy loading, favorable or completely opposite

results can be obtained. Therefore, using each of the superpowers of this action has to be done in a

measured and very well planned manner.

Without further ado, let’s get to the impact that Lazy Loading can have on SEO.

Optimize the cache learn-what-this-web

Using information preloaded on the server to speed up the loading of the site and its objects to provide an improved UX is one possibility of Lazy Loading.

However, if you host a lot of content there, slowdowns or errors could be the result, which could even result in the site being indexed by Google in the long run.

The size is smaller learn-what-this-web

Google loves compact sites, so by doing this you can optimize page weight and offer a fast loading , even when you have slow connections.

You encourage permanence on the site

A slow website is only capable of scaring away users, this is almost a law in Digital Marketing .

Page speed is a crucial factor in encouraging visitors to stay in the different sections of your site, blog or e-commerce.

The result? Well, a higher conversion rate , more sales or an increase in average visit time.

That said, it’s clear that lazy loading is capable of optimizing SEO and UX opportunities. However, there are many benefits that we haven’t mentioned.

Let’s mention them!

Benefits of Lazy Loading learn-what-this-web

Lazy loading is, without a doubt, one of the main and most important factors of technical SEO and can provide countless benefits to a site, so we will mention only the most important ones:

• achieve an ideal balance between the content positioned on the site and the final experience , to achieve a delivery of relevant value;
• Faster and more optimized connections , since only what is displayed is loaded;
• increased user retention by offering efficient, delay-free charging;
• saving resources , by using only what needs to be displayed;
• offers a differentiated experience , especially for users with slow connections;
• optimizes the use of user resources , such as battery, mobile data, time, among others.

Well, at this point you probably want to implement Lazy Loading in your site settings. And, if you use WordPress as a CMS , now is the time for you to do so!

How to implement Lazy Loading in WordPress?

If you have your website on WordPress, you need to know that you have a great advantage, since there are an abundant amount of solutions, plugins and tools to implement Lazy Loading on your sites.

There are currently several plugins to carry out this action in WordPress. Below we discuss some of them, keep reading!

BJ Lazy Load learn-what-this-web

Easy installation and has default configured options to facilitate its implementation.

The job of this plugin is to replace post images, thumbnails and frames with a placeholder and load the content only when the visitor approaches while scrolling.

Lazy Load XT learn-what-this-web

It is one of the plugins that has to be used very carefully, since it does not have many updates.

This resource allows you to optimize the loading of images and videos using Lazy Loading, while also making the size of JavaScript , CSS , among others, more efficient.

A3 Lazy Load

It is a plugin with a default configuration that is ideal to start with, however, it also allows you to change the color of the placeholder according to the design of the website .

One of the most common results is to optimize site loading by half a second on average.

Lazy Load by WP Rocket learn-what-this-web

Allows images and frames of a website to be displayed only when the user reaches that point, which allows for reduced HTTP requests and faster loading times to deliver better experiences.